Leather part of Ford’s strategy to revive Lincoln
16/08/2013
Three optional interiors will go on sale late next year for the brand’s 2015 model and will include truffle-coloured “Venetian leather”.
Ford is spending $1 billion to revive Lincoln, whose annual sales have fallen 65% since peaking in 1990 at 231,660.
“Some of those things [leather] help to enhance the revenue that they get per unit and build a perceived premium that may not be existent in the brand today,” Matthew Stover, an auto analyst at Guggenheim Partners, told Bloomberg.
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