Brazilian footwear hubs have high expectations
Brazilian footwear makers are gearing up for the fifth edition of BFSHOW, organised by NürnbergMesse Brasil and the Brazilian Footwear Industries Association (Abicalçados), which runs from 10 to 12 November in São Paulo.
Paulo Ricardo da Silva, president of the Novo Hamburgo Footwear Industries Union in Rio Grande do Sul, said: “Despite tariff increases, BFSHOW is a key opportunity to expand business, strengthen commercial relationships and open new export channels. It showcases the creativity and adaptability of Brazilian footwear to global buyers.”
Regional hubs are heavily represented. In Bahia, eight companies will attend with support from Sindicalçados Bahia, which cites BFSHOW’s international reach as vital for both domestic and global prospecting. “Even with tariff concerns, our outlook for November is optimistic,” said union president Paulo Vicente Bender.
Nova Serrana in Minas Gerais will bring 45 companies. Rodrigo Amaral Martins, president of the Intermunicipal Footwear Industries Union of Nova Serrana, described the fair as “a fundamental event for market expansion and brand strengthening, helping us secure partnerships and boost sales despite a challenging trade environment”.
The Northeast states of Ceará, Paraíba, Bahia and Pernambuco together produced nearly 476 million pairs in 2024, accounting for over half of Brazil’s total footwear output.
BFSHOW 2025 is expected to feature around 350 brands and welcome more than 12,000 domestic and international visitors.
