Brazilian shoe brands celebrate Micam success
Eighty Brazilian footwear brands collectively signed orders for 430,000 pairs of shoes at Micam in Milan (September 7 to 9), generating $8.5 million.
They expect the total to amount to be 1.3 million pairs and $22 million.
The companies were supported by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).
Letícia Sperb Masselli, Abicalçados' business manager, said: "In this edition, we had a strong attendance of buyers from all continents. There were nearly 1,000 business contacts throughout the show, half of them new.”
Bruna Pini, export manager for leather shoe-maker Savelli (pictured), said a decade ago Savelli was heavily dependent on the US market. “Before Micam Milano, 65% of our exports went to the US,” she said. “Today, that figure has dropped to between 20% and 22%.” Thanks to Micam, the company now serves more than 50 international markets. “In this edition, we welcomed both long-standing and new key international clients, with significant orders.”
