Porsche replaces China CEO to turn fortunes around

23/07/2024
Porsche replaces China CEO to turn fortunes around
Luxury carmaker Porsche has appointed Alexander Pollich as CEO of Porsche China, Hong Kong and Macao following disappointing first-half sales in the region.

Since 2018, Mr Pollich has been chairman of Porsche Deutschland, and will relocate to Shanghai to implement a growth strategy for the Chinese market.

Total sales in the first half of 2024 were 155,945 vehicles, a 7% decrease over the previous year. 

In Europe (excluding Germany), Porsche delivered 38,611 vehicles, an increase of 6%. In its home market, Germany, the number of vehicles delivered rose by 22% to 20,811 units. In China, the sports car manufacturer delivered 29,551 vehicles from January to June, a decrease of 33%.