Smit & Zoon renews plea to back Metcha - leatherbiz: Leading news site Leatherbiz

News

Smit & Zoon renews plea to back Metcha

24/11/2020
The CEO of chemicals group Smit & Zoon has joined the call to back Metcha, a marketing campaign backed by Leather Naturally that aims to promote leather to younger audiences.

Hans van Haarst encouraged business partners to back the campaign with a financial donation.

He said: “Now, more than ever, we need to unite ourselves to educate and promote leather, bearing in mind it is all about transforming a by-product from the food industry into a sustainable material fitting perfectly in a circular society.”

The 2021 Mecha campaign was launched earlier this month, and the webinar is available to watch online.

“Smit & Zoon will continue to strongly support Leather Naturally, Metcha and society to ensure that the right message will be told to young generations and that consumers will build their purchasing decisions by understanding leather making a positive contribution to a circular society,” added Mr Van Haarst.



Related stories:

Double appointment at Leather Naturally 18/06/2021
JBS sustainability manager joins Leather Naturally 04/05/2021
Crowdfunding for Metcha passes $1 million 05/02/2021
Smit & Zoon’s Codyeco eliminates PFCs 07/01/2021
Metcha Originals product range will help campaign become self-sustaining 11/11/2020
Porsche-loving designer reveals the other car that inspired his GDA armchair 15/05/2020
Leather Naturally begins crowdfunding for year two of Metcha 17/12/2019
Success for Leather UK at consumer show 14/08/2019

Leatherbiz.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.