Jaguar Land Rover optimistic despite sales dip
17/04/2019
Overall performance was impacted by sales in China falling by 34.1%. Sales in Europe were also lower, dropping 4.5% year-on-year. There was better news from North America, where retail sales increased 8.1% and recorded their highest ever full-year levels.
In terms of brands, retail sales of Jaguar vehicles increased 3.2%, but sales of Land Rover vehicles were down 9.3%.
Felix Brautigam, Jaguar Land Rover’s chief commercial officer, said: "Despite a challenging time for us and the automotive industry, we were able to deliver growth in three of our five regions. Clearly we were disappointed by the lower sales in China. However, together with our retailers we decided not to push sales ‘at any cost’ to ensure that our brands remain desirable. Mid-term we remain optimistic about the region, particularly as we are starting to see results of our local turnaround strategy, with retail sales expected to stabilise in the next few months and grow thereafter.”
Image: The new Range Rover Evoque (credit: Jaguar Land Rover).
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