LVMH and Google end dispute with promise to cooperat - leatherbiz: Lea Leatherbiz

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LVMH and Google end dispute with promise to cooperate

09/09/2014
Luxury group LVMH, owner of leather and footwear brands including Louis Vuitton, Loewe and Nicholas Kirkwood, has signed a cooperation agreement with Google, with both promising to enhance their resources to tackle the sale of counterfeit goods online.

Pierre Godé, vice-president at LVMH, said: “The agreement paves the way for greater cooperation towards a safer and more engaging digital environment, brands will be protected both online and offline. This agreement is a clear illustration of the responsible approach being taken by the different actors in the digital value chain.”

The agreement brings to an end a dispute between the pair that started in 2010 when LVMH accused Google of selling protected words as keywords that then link users to websites selling counterfeit items. Google said it can only remove links when they are flagged, and that it has systems in place to counter such actions.

Carlo D’Asaro Biondo, president of Southern and Eastern Europe, the Middle East and Africa operations for Google, said: “It is extremely important to build a safe environment for our customers and partners and we’ll continue to work tirelessly to keep them protected online. We are looking forward to engaging with LVMH, one of the world's leading luxury brands, through our engineering, product and sales teams."

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