Sofas become a work of art in Miami
18/12/2023
It partnered with artist Clare Celeste to create an immersive exhibit “highlighting the delicate balance between nature and nurture”.
Attendees of the show got a first look at Ashley’s new leather collection, which offers 10 new groups of leather products, and could scan QR codes to shop online.
Kelly Davis, vice-president of marketing, said: “We wanted to develop a uniquely innovative shopping experience to launch our new leather collection by integrating our furniture, for the very first time, into an iconic art exhibit.”
Nick Lezin, senior vice president of marketing and ecommerce, added: “Ashley is filling a void in the leather category, offering quality products built with premium materials and superior durability, with affordability at the forefront.
“Our pieces provide luxurious looks at competitive prices, offering the perfect blend of aesthetics and durability so our customers can enjoy the best of both worlds. As we like to say at Ashley - everything’s better in leather!”
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