Students everywhere invited to take part in leather design competition

08/02/2021

Washington DC-based industry body Leather and Hide Council of America (LHCA) has launched its 2021 international student design competition, a key part of its Real Leather, Stay Different campaign. It said this competition would build on similar competitions that are ongoing in Taiwan, China, the UK and Italy.

It is open to all students and recent graduates from any university in any country around the world. They have until April 28 to submit an original design idea that includes the use of leather. A panel of fashion industry experts (Pentland creative director, Katie Greenyer; fashion stylist Mike Adler and magazine art director Milan Miladinov) will judge the entries and pick a winner.

The winning designer will receive an all-expenses-paid trip to London; their design idea will be made into a real product that will feature in a photo-shoot and other media events there later in the year.