Anta Group beats its 2019 Double 11 sales by 53%
19/11/2020
By 00:08 on November 11 (also known as Double 11 or Singles’ Day in China), Anta Group’s e-commerce sales had exceeded 2019’s full-day Double 11 performance.
As of 23:59 on the same day, Anta Group’s Double 11 e-commerce turnover was roughly ¥2.8 billion RMB (around $425 million USD), an increase of 53% compared to the previous year’s full-day sales.
The group’s total e-commerce revenue has already exceeded ¥10 billion RMB (roughly $1.5 billion USD) in 2020.
Anta Group reached around 160 million consumers across its brands during the Double 11 shopping period, with new customers accounting for 83% of that profile.
Image: Anta.
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