Marfrig introduces carbon neutral beef brand
Marfrig, the Brazilian food processor and owner of US based National Beef, has invested over $1.75 million dollars in a new line of beef products from cows sourced from sustainable farms.
The new brand, to be marketed under the Viva brand, will start by selling carbon neutral beef products from approximately 400 animals per month from a single farm in the state of Mato Grosso do Sul. Further productions may move to source cattle from other farms that meet the criteria for the certification.
The initiative was developed in partnership with Brazil’s state-run agricultural research agency Embrapa, according to Paulo Pianez, Marfrig’s director of sustainability and communications in South America. ‘Carbon neutral beef’ refers to beef made from cattle raised on farms where the cows’ methane emissions are offset by growing forests or agricultural crops.
