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Italy: Outdoor sector footwear bucks trend

16/01/2020
Italians bought 3.4% more outdoor sector shows in 2019 compared with 2018, bucking the trend for declining footwear sales overall, according to Italian National Institute of Statistics (Istat).

This equated to €750 million in value and 15.4 million pairs sold.

As a result, Milan-based footwear show Micam is featuring an extended Player’s District – an area dedicated to outdoorwear shoes and sports shoes – at February’s edition.

“Along with sneakers, the sports sector is the only one to show an increase in sales on the domestic market, which has been undergoing a long period of stagnation,” said shoe manufacturers association Assocalzaturifici.


Related stories:

Italy’s footwear production falls a quarter in 2020 18/03/2021
Shanghai encounters could give Micam China boost 22/11/2019
Italy’s footwear industry sees companies close and jobs go 11/11/2019
Assocalzaturifici elects new chair for young leaders’ group 23/10/2019
Italian footwear refocuses on 'fundamental' markets 02/10/2019
Decade of ‘slow erosion’ takes its toll on Italy’s domestic shoe sector 18/09/2019
Anniversary edition of Micam concludes in Milan 18/09/2019

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