Italian footwear refocuses on 'fundamental' markets
02/10/2019
Siro Badon, Assocalzaturifici chairman, said: “There are many grounds for uncertainty for the entire market in the CIS area, both for domestic reasons - from the weak banking and currency system in Kazakhstan to the political and economic crises in Ukraine - and owing to the trade war between the USA and China, the repercussions of which are felt throughout the entire Asian market.
“Italian footwear sales are decreasing in Ukraine in both quantity and value (down 4.5% and 8.9% respectively in the first five months of this year, compared with last year), while in Kazakhstan, the drop is even more significant for both items. In these conditions, our work to support the enterprises that export to these markets for an overall value of almost €27 million becomes fundamental.
“In particular, we need to maintain the market standing gained through positive investments made recently by the companies and we have to be ready to seize the opportunities we have. For example, in Uzbekistan, the market is seeking new men’s clothing and footwear collections, while in Ukraine, the widespread presence of single-brand retail makes it one of the most interesting markets from this perspective.”
La Moda Italiana@Kiev, is taking place at the Intercontinental Hotel in Kiev, Ukraine, on October 7 and 8.
La Moda Italiana@Almaty will be held between October 2 and 4 at the Dom Priomov in Almaty, Kazakhstan.
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