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Micam to dedicate more space to sports shoes

18/07/2019
The organisers of the Micam footwear exhibition have announced the launch of a new area dedicated to sports and outdoor shoes. The ‘Players District’ will make its debut at the forthcoming edition, which runs from September 15-18 at the Rho exhibition site in Milan.

Making this announcement, organiser Assocalzaturifici said the addition of this new area, which coincides with Micam’s 50th anniversary, shows that the event “is capable of looking ahead towards evolving trends and the most promising market niches in Italy and the rest of the world.”

The brands that will exhibit there include Bjorn Borg, CMP, Dolomite, Joma Sport, Lotto and Skechers. 

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