Tmall test for Obuv Rossii
02/12/2019
It has made shoes under its Westfalika brand available on Tmall, with women’s shoes the biggest-selling items so far.
Head of online sales at the group, Timur Efimov, said on making the announcement that Obuv Rossii’s e-commerce revenues increased by almost 30% in the first nine months of 2019. He said the group would continue to develop its own online sales sites as well as increasing its co-operation with third-party online marketplaces such as Tmall.
“Tmall is an additional sales channel,” Mr Efimov said, “which will help us to reach a new audience and attract customers from different regions of Russia. In the future, this marketplace will also give us the opportunity to expand sales in neighbouring countries such as Belarus, Georgia, and Kazakhstan, to which we do not deliver yet.”
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