Leather UK targets consumers through YouTube
03/07/2019
Produced in collaboration with the Leathersellers’ Company and the University of Northampton’s Creative Leather Technologies Institute, the animations are available on YouTube and feature the tagline ‘Leather: natural, sustainable, beautiful’.
The first video, Where does leather come from?, explains the material is a byproduct of the meat industry and that skins would otherwise go to landfill.
The second focuses on how chemicals are in every aspect of our daily lives, and are highly regulated and used with great care in leather production.
The third will focus on how the leather industry is working towards reducing chemical, water and energy use, as well as reducing waste.
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