Iran set to become ‘interesting’ new market for luxury goods
A number of luxury brands are eyeing Iran as lucrative new market, as Roberto Cavalli this week opens its first mono-brand store in the capital, Tehran.
The country is home to a large number of wealthy customers who are able to purchase goods from the West since the lifting of sanctions last summer.
“The Iranian market is going through an exciting period and luxury brands such as Cavalli are looking at the country and its 80 million of potential consumers with great attention,” said Renato Semerari, CEO of the Roberto Cavalli group (pictured).
“We think that Iran is set to become a very interesting market for luxury products, and we are happy to be among the first to open a mono-brand in Tehran.”
Italian shoe manufacturers association Assocal visited the country on a fact finding mission in December, and Iran’s national association of footwear technicians, Assomes, recently signed up to become a member of the International Union of Shoe Industry Technicians (UITIC).
