Ralph Lauren changes tack with greater focus on leathergoods
14/08/2014
The higher margins to be gained from leather are attractive and the company expects sales in the division to grow faster than those of apparel in the next few years.
In an interview with the Wall Street Journal, David Lauren, who is vice-president of advertising, said: "If you look at a lot of luxury brands like Vuitton, Chanel, Prada and Gucci, more than 70% of their products are accessories.
"They don't necessarily sell a lot of clothes. Ralph Lauren and Giorgio Armani are primarily clothing businesses. Our goal is to build our accessories business to be a much larger part of our business."
Share this story:
