Macau becomes attractive new market for UK beef and lamb
A delegation from the UK’s beef and lamb association, EBLEX, together with four meat exporters from England, are taking part in a trade mission to Hong Kong this week, after being given the go ahead to import beef and lamb into Macau.
The new deal is result of the collaboration between the UK’s Department for Environment, Food and Rural Affairs, the Trade and Investment department and EBLEX, who said Macau’s government is keen to strengthen the food and drink offering available to its 27 million tourists.
EBLEX export manager J P Garnier said: “Following our significant presence at food shows in Hong Kong in 2013, this represents a new step to develop sales of our products in the two territories and get consumers enthused about the high quality of the meat on offer. Hong Kong and Macau are key premium markets not only for beef but also for lamb, processed meats and even offal.”
During GREAT Week, which takes place from 10 to 14 March, the UK delegation will host a series of events such as trade receptions, business meetings and briefings. A beef promotion will take place in restaurants in Hong Kong and a retail promotion will take place in a high-end food store.
