Strategic shift in Bentley Motors’ support for small charities
Luxury automotive group Bentley Motors has launched a new initiative to support charities working with vulnerable and underrepresented communities across the UK. It will work in partnership with an organisation called the Charities Aid Foundation to identify eligible, small charities to which it will donate sums of between £2,000 and £4,000.
The automotive company has called this new initiative the Bentley Advancing Life Chances National Fund. It has described the new fund as a strategic shift in its philanthropic activity in an effort to “respond more effectively to the evolving challenges facing grassroot organisations”. It said small charities face growing pressures in securing core funding.
Bentley’s director of government relations and sustainable luxury, Sally Hepton, commented: “Our new fund comes as a result of listening and adapting to the needs of charities and reaffirms our long-term commitment to creating meaningful social impact where it is needed most.”
