Porsche’s new CEO accelerates ‘repositioning’
Carmaker Porsche is streamlining its management structure and reducing costs in all areas on the back of a 10% decline in revenues for 2025 to €36 billion.
It delivered 279,449 sports cars during the year.
CEO Dr Michael Leiters, who took the role on January 1, said: "Since I took office, our management team has systematically analysed the situation and begun a series of initial targeted measures.
“We will streamline our management structure, reduce hierarchies and cut back on bureaucracy. We have also already begun to focus more strongly on our core business.”
The company is considering the expansion of our product portfolio to grow in higher-margin segments.
"We are using the current challenges as an opportunity to act even more decisively. We will comprehensively reposition Porsche, make the company leaner, faster and the products even more desirable,” he added.
The company anticipates challenging market conditions for the 2026 financial year. In China, the luxury segment remains under pressure, and intense price competition, especially for fully electric vehicles, continues to have an impact. Porsche also expects geopolitical uncertainties and the US tariff policy to remain in place.
