Porsche reports 15% drop in Q1 sales
High-performance automotive brand Porsche delivered 60,991 vehicles worldwide in the first quarter of 2026, down 15 per cent year on year.
The decline was attributed to limited product availability, including the end of combustion-engined 718 production, the prior-year ramp-up of the all-electric Macan and the removal of US tax incentives for electric and hybrid vehicles.
The Porsche 911 recorded a 22 per cent increase in deliveries, reflecting continued strong demand. North America remained the largest market with 18,344 units delivered, while China declined by 21 per cent amid challenging conditions.
The Porsche Cayenne was the best-selling model, with 19,183 deliveries. The Porsche Macan fell by 23 per cent, while the Porsche Panamera declined by 42 per cent due to a temporary product gap.
Porsche said the results were in line with expectations and confirmed it will continue to prioritise its ‘value over volume’ strategy.
