Tyson withdraws net zero pledge from marketing - leatherbiz: Leading n Leatherbiz

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Tyson withdraws net zero pledge from marketing

18/11/2025
Tyson Foods has agreed to stop promoting plans to reach net zero greenhouse gas emissions by 2050 and to withdraw climate friendly beef claims, Reuters reported, citing the Environmental Working Group. The move settles a 2024 lawsuit that said the company misled consumers, with Brazen Beef highlighted as an example of disputed marketing.

The agreement bars Tyson from making similar claims for five years unless verified by an independent expert. The group said the outcome supports the need for accurate environmental information, while Tyson said it settled only to avoid further legal costs and denied wrongdoing. The company said it has invested more than $65 million (€65m) to reduce emissions linked to its beef production.

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