Italian luggage maker believes time is right for China
Italian luggage maker BRIC'S has opened its first store in China, located in the Wangfujing shopping district of Beijing.
The company said outbound trips from China are expected to reach 130 million this year and domestic travel was up by 14% in the first half of 2024, quoting the country’s Ministry of Culture and Tourism.
Attilio Briccola, CEO of BRIC'S, said: "We see great potential in the Chinese market, especially as travel rebounds post-pandemic.”
It is working with BranDNA - which manages 7 For All Mankind, United Arrows, Pink House, BCBGMAXAZRIA and Ben Sherman in China – for the expansion, following success in Japan and Korea.
James Chen, CEO of BranDNA, added: "We are excited to satisfy the burgeoning demand of today's travellers who seek both style and utility in their travel accessories.”
