Natuzzi celebrates 65th anniversary
Leather sofa brand Natuzzi is celebrating its 65th anniversary with “events and projects" at furniture trade events High Point Market in North Carolina, US, and Design Week in Milan.
It will unveil refreshed store formats, which will be rolled out to its 238 Natuzzi Italia stores globally, and a new Design Studio at certain locations.
It will also launch new models – two designed in-house at its Natuzzi Design Centre, where more than 70 people work, and three models created with international designers - Karim Rashid, Simone Bonanni, and Andrea Steidl - as part of the anniversary celebrations.
Pasquale Natuzzi, chairman and founder, said: "When I founded this company, I never dreamed we would achieve what we have achieved today with our team. Our transformation into a lifestyle brand, which began with a vision I initiated 20 years ago, has taken us far from our origins as a manufacturer. It gives me great emotion to see our stores globally bringing to life our brand’s DNA.
“The quality of the projects we undertake for private residences around the world and our increasing presence in the hotels and hospitality sectors, with our newly established contract division, testify the legitimacy that our brands have achieved with designers and architects.”
