Puma to open LA ‘studio’ to target US market - leatherbiz: Leading new Leatherbiz

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Puma to open LA ‘studio’ to target US market

02/04/2024
Puma to open LA ‘studio’ to target US market
Sports company Puma is opening a creative space for design and marketing teams in Los Angeles in early 2025, in a bid to expand in the strategically important US market. 

By tapping into the rich ecosystem of creative and innovative professionals in LA, the Studio will play an important part in creating products and marketing activations that resonate with US consumers, said the German company.

Puma CEO Arne Freundt said: “Our new home will allow us to attract the best talent in one of the most vibrant and creative cities globally to create great product propositions for the US market.”

The facility will complement Puma’s global and regional product teams located in Somerville, Massachusetts.

The brand recently said its Re:Suede experiment could help it reach environmental goals.
 

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