Obuv Rossii treads new path
Novosibirsk, Russia-headquartered shoe retailer, Obuv Rossii rebranded as a “universal retailer” in late November. The company will be known as OR Group going forward.
In expanding beyond footwear, the group will prioritise a “universal retail format and offline/online marketplace”, as well as develop a financial service offering, the organisation said in a press release.
By doing so, the group hopes to “significantly expand” its stock value within the next five years, double its retail revenue and “strengthen” its online presence by increasing the revenue share of its online retail sales to 50%.
CEO of the now OR Group, Anton Titov, commented: “Our goal is not to focus on a highly specialised shoe market, but to expand the scope of the group’s activities to open up new growth opportunities.”
