Coach outstrips its 2019 Double 11 GMV in 30 minutes - leatherbiz: Lea Leatherbiz

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Coach outstrips its 2019 Double 11 GMV in 30 minutes

04/11/2020

Chinese media has reported that US-based Coach exceeded its 2019 Double 11 – or Singles’ Day – gross merchandise volume (GMV) on Alibaba’s Tmall within just 30 minutes on November 1.  

The brand’s year-on-year conversion rate increased by 180%. 

2020’s Double 11 is three days longer than previous years, due to it being the first large-scale shopping festival to take place in China since the start of the covid-19 pandemic. The “first wave” ran from November 1-3, with the “second wave” set to begin on November 11, the typical date of the annual festival. 

 


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