Leather jackets are for everyone, says US brand

03/09/2020
Leather jackets are for everyone, says US brand
A US leather jacket brand has launched a marketing campaign highlighting its custom offering with the strapline: leather jackets are for everyone.

The Jacket Maker was launched by Syed Obaid and partners, who became frustrated with the high prices of luxury leather jackets and the poor quality in fast fashion.

He said: “After much research, the explanation for higher prices of leather outerwear was a long supply chain of distributors, wholesalers, retailers coupled with costly marketing campaigns. This meant only a minute fraction of the price consumers paid went into the product itself. Consumers like us deserve better, so we started The Jacket Maker.”

The #MadeForMe campaign follows five ‘personalities’, showing the jackets can be worn to the office, socially and by the more traditional bike fans. Customers can select details and tailor the sizing to them online.

Mr Obaid added: “Our products are handmade, one at a time by one craftsman with precision and attention to detail, unlike the mass chain production. Not opting for chain production means higher cost but a better quality that you will notice in our stitching.”

Picture credit: The Jacket Maker