Helsinki Fashion Week founder predicts shift away from leather
01/08/2019
In an interview with a specialist online publication dedicated to architecture and design, Evelyn Mora, who founded the event and is a designer herself, predicted there would be “a big shift” in the future. "Everybody is going to take a big leap towards sustainable fashion,” she insisted.
She went on to say that “companies have to go where the money is”, suggesting that consumers refusing to buy products that use leather will encourage the brands that make them to stop using this renewable and sustainable material.
The European leather community has reached out to Ms Mora in the past in an effort to educate her about leather. The leather industry’s representative body in the European Union, COTANCE, invited her to attend its autumn council in Naples in October, an offer she accepted.
During her time in Naples, she listened to presentations from COTANCE and visited the Russo di Casandrino tannery. COTANCE general secretary, Gustavo Gonzalez-Quijano, said afterwards that the meeting had been “undoubtedly positive”, but it doesn’t appear to have softened Ms Mora’s opposition to leather.
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