Easy Crust demo works well for Stahl in Shanghai
31/08/2018
Under this idea, Stahl has taken products from its leather dyeing portfolio and made them easy to apply to finished leathergoods or shoes in a retail store to meet customised consumer requirements for colour and lustre.
Its global marketing advisor for shoe finish and leather care, Fernando Walter, set up a demonstration of Easy Crust at Stahl’s stand in Shanghai and showed visitors how dyes and staining products can be easily applied to products such as shoes, constructed from unfinished crust. He used sponges to apply the products and then polished them to show the range of effects it’s possible to achieve.
Sustainability director, Mike Costello, explained to leatherbiz that the idea is to make customisation quick, easy and sustainable for footwear brands.
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