Volkswagen opens Future Center in Beijing
29/01/2018
Other Volkswagen Future Centers are at Potsdam in Germany and in Silicon Valley in the US. The automotive group has described the facilities as creative think-tanks what will focus on the mobility needs of future generations.
At the opening of the facility in Beijing, Volkswagen China’s chief executive, Jochem Heizmann, said: “We are breaking down the traditional barriers by bringing together exterior and interior designers, user experience experts and specialists in artificial intelligence. We want to develop visionary products and services to give our customers a feeling of being home even when they are on the road.”
He said “the breakneck speed” at which Chinese consumers are embracing a digital lifestyle and electric vehicles is one of the areas that need to be reflected in the work the centre will do.
Image, courtesy Volkswagen, shows (from left to right): Johann Jungwirth, chief digital officer of Volkswagen Group, Liu Dian Xun, president, CIPA of MOFCOM, Professor Dr Jochem Heizmann, CEO of Volkswagen Group China, Dr Torsten Schonert, head of future center Asia, Yu-Hsiu Li, head of digital user experience at Future Center, Peter Ortlieb, Head of Design at Future Center Asia.
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