Government to up investment in Canadian beef - leatherbiz: Leading new Leatherbiz

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Government to up investment in Canadian beef

21/07/2016
The Canadian government will invest up to CA$6.4 million ($4.9 million) over the next three years to help increase global consumer demand for the country’s beef. 

Lawrence MacAulay, Canada’s minister of agriculture and agri-food, announced the investment and said the industry would target regional hubs in Asia, Europe. North American and Latin America.

“This investment will help strengthen the Canadian beef brand globally, leading to greater returns for our farmers and their families," said Mr MacAulay.

The investment will support Canadian Beef’s three-year market development and promotion plan. It aims to improve consumer trust in Canadian beef by trying to understand and meet consumer needs.

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