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MLA reveals strategy for next four years

29/06/2016
Meat & Livestock Australia (MLA) has unveiled its investment priorities for the next four years with a key focus on making the country’s red meat and livestock industry more profitable, sustainable and globally competitive. According to the MLA, the Strategic Plan 2016-2020 will see the organisation continue its commitment to delivering commercial growth for the beef, sheapmeat and goatmeat sectors. 

The priorities of the plan were developed in collaboration with industry figures and the Australian government and fall with six key areas: 

•Consumer and community support.
•Market growth and diversification.
•Supply chain efficiency and integrity.
•Productivity and profitability.
•Leadership and collaborative culture.
•Stakeholder engagement.

Richard Norton, MLA managing director, said that the Strategic Plan lays our clear targets that the MLA must achieve by 2020 to support the growth of the industry. He predicted that by 2020, the MLA would be a “global marketing and innovation company, generating higher returns for Australian red meat and livestock producers”. 

He added that it took account of current trends within the industry and emerging issues and was in line with the Meat Industry Strategic Plan 2020 and the science and research priorities of the Australian government.

Related stories:

MLA seeks next generation of beef industry leaders 21/08/2017
MLA eyes non-discriminatory access to UK market 12/05/2017
MLA bolsters North American team 02/11/2016
MLA forum to discuss digital future of meat industry 01/09/2016
Partnership to boost beef industry in Australia’s north 23/06/2016
MLA confident in Australia’s cattle market 14/10/2015
Australia: Beef exports near record but herd at 20-year low 14/07/2015
Australia heading for third year of 8m-plus cattle slaughter 28/04/2015

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