New Beijing boutique takes Dior’s China footprint to 50 stores

12/01/2016
Luxury brand Dior opened a new boutique in China at the end of December 2015. Located in the heart of the Beijing central business district in the China World mall, the new boutique is part of a network of 20-plus stores that the brand, part of the LVMH group, has in China now.

The store’s inaugural stock comprises Dior’s spring-summer 2016 collection, including a varied array of bags.