Lectra says its software will help Brioni streamline product development

26/05/2015
Italian luxury brand Brioni has adoped software from technology provider Lectra to help streamline its product development process.

Part of the Kering group, Brioni will now use the Fashion PLM product lifecycle management application from Lectra to give it better control of information flows between different working groups while preparing new collections of clothing, accessories and footwear.

Having a single platform will enable managers to monitor activities, which facilitates early decision-making in the collection, Lectra said.