Volvo values “genuine materials” in the interior of its new concept car
05/03/2014
A long-term user of Bridge of Weir leather in its designs, Volvo said at the Geneva event that it had wanted to emphasise “the creative side of Scandinavia” in the interior of the Concept Estate, resulting in “an exotic interior with genuine materials and beautiful detailing”.
At the same time, Bridge of Weir chairman, Jonathan Muirhead, said: “We are very proud of our long-standing association with Volvo, and congratulate the design team on revolutionary and multi-award-winning new concepts revealed over the past 12 months. The latest Concept Estate here in Geneva today is no exception, and Bridge of Weir is delighted to have its luxurious Low Carbon Leather selected for the car, which is another sure-fire winner from Volvo.”
Bridge of Weir uses the term Low Carbon Leather to describe its products because its parent group, the Scottish Leather Group, has been running its own thermal energy plant at Bridge of Weir since 2010, taking what was previously waste sent straight to landfill and converting it into energy for heating the recycled water required in the manufacturing process.
Image shows the Volvo Concept Estate, featuring Bridge of Weir leather.