Italian luxury goods makers unite - leatherbiz: Leading news site for Leatherbiz

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Italian luxury goods makers unite

24/06/2013
The CEOs of Prada and footwear brand Tods will increase money spent on marketing to promote Milan fashion week amid concern it’s losing out to New York, London and Paris.

“The name of the game is unity,” Ermenegildo Zegna, chief executive of the suit maker of the same name, said at the unveiling of the Italian chamber of fashion’s new board. “We are at the forefront of the world fashion system. We want to maintain our leadership.”

By strengthening the Camera Nazionale della Moda Italiana’s board, the “senators” of Italian fashion aim to raise Milan’s profile, said Prada CEO Patrizio Bertelli, who was named the chamber’s vice-president.

Burberry, after about a decade of showing its menswear collections in Milan, last week hosted its runway show in London, fuelling concern the Italian fashion capital is losing its appeal.




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