Luxury goods brand Montblanc opened its largest store in June. The new four-story shop is located in the Sanlitun area of Beijing.

Naomi Watts, Nicolas Cage, Jessica Alba, Amber Heard, and many others joined Lutz Betthge, CEO of Montblanc International, for the grand opening.

The brand displayed its special Collection Princesse Grace de Monaco at the opening party, featuring a range of leathergoods, watches, jewellery and pens tracing Grace Kelly’s life from glitzy movie star to the glamorous Princess of Monaco.

The Chinese store was transformed to look like the palace of Monaco for the event with interactive displays and musical performances.

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