PrimeAsia invests in grazing management initiative
Leather manufacturing group PrimeAsia has joined other industry partners in backing Legacy Landscapes, a US programme focused on improving grazing management, livestock productivity and environmental performance on cow-calf operations.
The initiative, delivered by the National Grazing Lands Coalition in partnership with AgriWebb and Regrow Ag, supports ranchers in adopting practices designed to enhance land stewardship and operational efficiency.
During a recent investor visit to Kansas, PrimeAsia observed participating ranchers using programme funding to implement rotational grazing through virtual fencing technology, improve breeding practices and support grassland regeneration.
PrimeAsia said it invested in the programme earlier this year as part of its strategy to reduce greenhouse gas emissions at farm level. The company noted that improved grazing management can help strengthen grassland health, increase system resilience and contribute to lower emissions across agricultural supply chains.
The initiative supports PrimeAsia's Science Based Targets initiative (SBTi) commitments, including its Scope 3 and Forest, Land and Agriculture (FLAG) emissions reduction targets.
