Footwear brand Birkenstock has said it will open 140 new own-brand stores between now and the end of 2028. At the end of 2025, own-brand stores numbered 97.

In a presentation to market analysts at the end of January, the Germany-based companies that more than half its new stores will be in Asia. Including stores run by partners, this would take the total number of Birkenstock stores in Asia to more than 400.

Its most recent full-year results showed revenues of €2.1 billion for the 12 months to the end of September 2025. It said it expects this figure to increase to more than €2.3 billion in this financial year.

Looking ahead, though, Birkenstock said it expects to add €1 billion to its total revenues in the next three years.

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