Stellantis backs Maserati amid slump and tariff pressure
Stellantis remains committed to its struggling luxury brand Maserati, despite declining sales and new U.S. tariffs adding pressure to the automotive sector, Reuters has reported.
Maserati CEO Santo Ficili said in a letter to the Uilm Union that the brand continues to be a priority for the group, even as it faces “fresh uncertainties” from tariffs and volatile global markets. The comments came in response to union concerns over Maserati’s future.
In 2024, Maserati’s output fell by more than half to 11,300 vehicles, with a €260 million ($295.83 million) operating loss.
Stellantis has hired consultancy group McKinsey to advise on the impact of tariffs for Maserati and Alfa Romeo, both of which are currently reviewing future plans.
Maserati’s current lineup includes the GranTurismo, GranCabrio, Grecale SUV, and the low-volume MC20. No new models are scheduled, with its business plan on hold since last year.
