Aroma counts at Rolls-Royce
Rolls-Royce Motor Cars has developed a proprietary scent and technology to release it in regulated volumes into the interior of its Phantom cars. The system is called Rolls-Royce Scent.
The company has confirmed that it regards the aroma within the car as an important part of the brand’s appeal to consumers.
It said: “Every Rolls-Royce is designed, engineered and crafted with meticulous attention to detail, including the aromas experienced within the interior of the motor car.”
It explained that aroma is one of the properties that it takes into account when selecting the material it uses for every new Rolls-Royce model. A specialist department within the company has the job of ensuring that each material, including leather, wood and wool, “represents the best of its kind, not only for its visual and tactile qualities, but also for its scent”.
The debut Rolls-Royce Scent fragrance combines notes of Amyris, cedarwood, rosewood and iris, it said. According to the company, the result is “a sophisticated blend of aromas within the motor car’s interior suite, characterised by a rich leather note”.
