Leather Naturally publishes 5th annual report
Leather Naturally has recently published its 5th annual report, which reflects on the key achievements in 2023.
The report highlights the work of the Impact Team, who have made significant strides in clarifying the environmental impact of leather through its LifeCycle Assessment Study. They've also been proactive in educating the public through initiatives like the #LeatherTruthfully campaign and the Modern Leather Making Guide.
Efforts have resulted in recognition from Google as a leading authority on leather-related inquiries. Additionally, the digital exhibition, "It's A Long Story," highlighted leather's sustainability and longevity, garnering positive attention amidst a trend towards leather alternatives.
Audience engagement has been a focus, with initiatives like the "Get the Facts" icon and member dashboard aiming to facilitate information sharing. The Impact Team is also working on simplifying complex topics like Regenerative Agriculture and Life Cycle Assessments for broader understanding.
The recent World Leather Day campaign saw unprecedented engagement, with a 900% increase in comments and significant interaction on social media platforms.
These achievements underscore Leather Naturally's commitment to promoting leather as a sustainable and modern material.
