Capri-owned luxury footwear and leathergoods brand Jimmy Choo has signed Miyeon, a member of South Korean girl group (G)I-dle, as its latest global ambassador.

Miyeon will officially take up her role on August 30.

Creative director Sandra Choi, niece of the eponymous co-founder and designer Jimmy Choo, called the artist “magnetic”, praising everything from "her musical talent to her captivating performances and inimitable personal style”.

For her part, the K-pop singer added: “I love the joy and glamour of the collection; I feel more confident when I am wearing Jimmy Choo. I can’t wait to share the beautiful campaign we worked on.”

Image: Jimmy Choo.

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