As part of its Real Leather, Stay Different campaign, the Leather and Hide Council of America (LHCA) launched a new documentary series, Rewind, on October 20.

The series makes the case for leather having a role in a more sustainable future, with the first episode taking this argument back to the farm. 

This first instalment examines how to make the best use of limited agricultural land and the important role ruminants play in producing food from land that is unsuitable for growing arable crops.

LHCA intends to release a new episode of Rewind each week; the next one will be devoted to leather’s place in the fashion industry.

The first episode of Rewind is available at this link.

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