Luxury group Richemont has announced Laurent Malecaze as the new chief executive of its Alfred Dunhill leathergoods and fashion brand with immediate effect.

The group has moved Mr Malecaze into this role from its AZ Factory brand, which he set up with the late Alber Elbaz. Earlier in his career, Laurent Malecaze was a consultant at luxury industry-focused analyst firm Bain & Company. 

Richemont’s chief executive for fashion and accessories, Philippe Fortunato, said: “Laurent comes with an entrepreneurial spirit and extensive experience in retail. He has demonstrated the ability to establish a strong design identity through a digital-first approach. He is the perfect fit to open a new chapter for Dunhill.”

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