Fendi flaunts the imperfection
Luxury brand Fendi has launched a project called Hand In Hand, for which it has asked 20 different ateliers from 20 different parts of Italy to come up with their own interpretations of the brand’s Baguette bag. The brand’s creative director for accessories and men’s collections, Silvia Venturini Fendi, created the Baguette in 1997.
An early contribution to the project is a version of the Baguette from Florence-based leather artisan workshop Fratelli Peroni. Peroni artisans created the bag from a single, seamless piece of moulded veg-tanned leather and used traditional techniques to create the bag without stitches.
Commenting on the project, Ms Venturini Fendi said: “Each bag is unique, because the imperfections inherent to handmade craftsmanship are what express intrinsic beauty. Fashion often focuses on the designer, and I think it’s time that we celebrated the community of artisans behind these amazing creations.”
