Working with certification company Where Food Comes From, Tyson will source cattle from BeefCare-verified producers who are committed to raising cattle using practices that “positively impact the land and animals”. 

BeefCare is a sustainability verification programme for cattle ranchers, which uses third-party audits to verify that farmers and ranchers are using best practices in caring for animals, the environment, and the people and communities who support them. The standards include practices such as having a cattle grazing management plan to help promote vegetative growth and diversity, water availability and quality, prevent/reduce soil erosion, and support carbon sequestration. 

More than 200 ranches are currently enrolled in the programme.

Steve Stouffer, president of Tyson Fresh Meats, said: “Our goal is to work with ranchers to verify and, when possible, improve those practices so that we can be transparent with our customers and consumers about how cattle in our supply chain are raised.”