Two Richemont brands — luxury goods brand Montblanc and online fashion retailer Yoox Net-a-Porter Group — are partnering on the next iteration of Montblanc’s e-commerce platform.

Building on technology and data from Yoox Net-a-Porter, the site will allow Montblanc a “seamless shopping experience”, connecting the online store with the brand’s physical boutiques in more than 100 countries in Europe, Americas, Middle East and Asia.

The online store was redesigned with a mobile-first approach, because Yoox Net-a-Porter said more than 50% of its sales come via mobile every year.

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